The card is high-contrast. The website doesn't have to be.
The black-and-white card is built for a baby's immature visual system; the website around it is read by an exhausted adult with ordinary eyes — two different pairs of eyes, two…
Tagged #design
5 articles
Nothing on the card but the card
We took the caption off the printed cards: a line of small text at the edge of a high-contrast pattern is clutter competing with the very thing the card is for — and the same…
Corrected age, on a slider
Designing the "how early was your baby?" control taught us something worth saying out loud: corrected age only ever adjusts downward, and the easiest honest way to ask about…
Colour, in order: when babies see red, then blue, then green
Newborns see the world in light and dark, not colour; colour switches on in a known order — red first, then blue and yellow, then green, roughly over the first ~5–6 months. And…
The Goldilocks principle: matching pattern difficulty to the stage
A pattern that is too simple bores a baby, and one that is too fine or busy looks like grey mush — the sweet spot is something they can just make out, and it moves every few weeks…